zeborah: Zebra with stripes falling off (stress and confusion)
zeborah ([personal profile] zeborah) wrote in [personal profile] deird1 2018-12-11 07:55 am (UTC)

In case this isn't a rhetorical "don't know" but a real desire for information (and if not, you're forewarned and can stop reading now):

Facebook simply doesn't want what you want. You want to get the most relevant information to your life in the most efficient way possible. Facebook wants to get money from its advertisers. Advertisers pay for views. Ad views arise from page views. Therefore, the simple analysis would show, Facebook wants to present information to you as inefficiently as possible.

It's actually more complex than that because if they're too inefficient then you'll stop using them. *Unless* they can give you some other reason to stay - like "Based on your likes, we bet you'll want to read this too!"

(I was reading a particularly horrifying article today about the algorithm that does this, and how it's inherent in its design goals to push more and more extreme content at people because that maximises engagement. And while I was looking to find that again I came across this even more horrifying article about how a change in Facebook's algorithms seems to have triggered the whole Yellow Jackets thing in France. In short, social media is supremely horrifying and I don't know what the solution even theoretically could be.)

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